Privacy Policy

Actofcaring believes that the security of your personal information is important. This privacy policy describes the processing of personal data being performed within the Service, the purpose of the processing, how we possibly share your personal data with and your rights around your personal data. We encourage you to read this policy before you use the Service.


Personal data is information that can be directly or indirectly connected to a living personal individual. Some Examples of personal data are name, address, social security number, telephone number and e-mail address, it can also include customer numbers, encrypted data, and electronic identities such as IP numbers.

We collect only the personal information you provide when you sign up, fill out forms, send e-mail, order products, make requests for ordered material or the like. Personal data is collected and processed in order to perform our services and fulfil our obligations to you.

Processing of personal data includes all handling of personal data, as collecting, analysing, registration and storage.
The personal data controller is the one that alone or together with someone else decides the purpose and means for the processing of the personal data and has the ultimate responsibility to ensure that the processing is being performed according to applicable laws.


Depending on the service used, we can collect the following information:

  • name;
  • address;
  • e-mail address;
  • phone number;
  • IP-address;
  • social security number;
  • other data that you enter yourself within on the website.
    When you use our website, some data about the usage can be collected, inclusive:
  • Information about your usage of the service; and
  • technical data, including internet service provider, the URL from which you linked, the websites you visit from our site, your IP-address, unique device ID, information about network- and processing performance in your device, type of web-reader, language and information about operating system.

Information from other sources
We can sometimes receive and process personal data from other sources as: advertising network, customers, measurement-tool providers or other parties helping us to understand our user activity, your preferences or in order to improve and personalize our website.


The processing is being performed for the following purposes:

  • to make the service available;
  • for customer due-diligence;
  • to personalize and improve your customer experience;
  • to send you notifications and messages via post, telephone, electronic communication (as sms or e-mail) or in any other way, inclusive marketing for our products and services;
  • to inform you about updates on our website including the terms;
  • to improve our website, new services and products and analyse your usage of our website;
  • to ensure the technical functionality on the website;
  • to prevent usage outside the terms of the website, to prevent and investigate the usage of the website; and
  • to fulfil our obligations according to law.


By accepting the conditions for the service you give your consent to:
a) process your personal data will be done according to this privacy policy;
b) send you direct marketing to you. This could be done via post, telephone, electronic communication (as sms or e-mail) or in any other way (you can cancel further marketing at any time).
c) send newsletters with information with news or offers. If you no longer want to receive such a newsletter you can at any time cancel this service by clicking on the link in each newsletter.
d) record or in any other way document your communication with us.


We do not sell, share, transfer or in any way give out personal data in any other way than stated in this privacy policy if we are not forced to do so by law or by consent given by you.

The personal information we process about you can be shared with external parties processing Personal data on our behalf e.g when we use a third party to process payments, newsletters or store information on a server. However, external parties are not given any right to in any way use your personal data in any other way than stated in this privacy policy.


Your personal data will not be stored longer than needed for the purpose of the processing. All personal data is sorted out when they are no longer are relevant for the purpose they have been collected to fulfill.


You have the rights, according to applicable personal data legislation, to get information about personal data process by us. You have the right to get this information free of charge and you can get it without giving any reason for the request.

You do also have the right to request that we correct, block or delete your personal data. In the case where we are obliged according to law, the personal data can only be blocked.


The site uses so-called “Cookies”; small text files stored on your computer and used to enhance the web site, its functionality, and to analyze how it is used. When you visit our webpage for the first time, a banner will appear on the page informing you that we use cookies.

By restricting or deactivating the use of Cookies in your browser, you can use our webpage without activating cookies. This may have some negative impact on functionality and ease of use.

Google Analytics & Google Tag Manager
Our website uses Google Analytics and Google Tag Manager from Google (Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States).

Google analyses your use of our webpage. The information collected (such as the referring webpage, which webpages you visited, your browser type, language settings, operating system, screen resolution) are transferred to one of Google’s servers in the United States, where they are stored and analysed. Respective results will then be made available to us in anonymous form. In this process, user data will not be associated with your full IP address. On our website, we have activated an IP anonymous feature provided by Google, which means that the last characters of your IP address are deleted. Google is also certified under the EU-US Privacy Shield, which ensures an adequate level of data security in data processing by Google in the United States.

You can revoke your consent for analysis at any time by downloading and installing a Browser Plugin provided by Google.


When you are using the website you can be offered to share information on social media, such as Facebook, Instagram or Pinterest, via an implemented social plug-in (as a like button). If you choose to share information via a social-plugin, your web-reader will try to transfer the following information to the applicable social media platform:
(a) date and time for your visit;
(b) the Internet-address/URL for the address that you currently user;
(c) your IP-address;
(d) what kind of web-reader you use;
(e) your operating system;
(f) your user-name if you are a registered user at the social media, and if applicable your first- and last-name; and
(g) if you are using a plug-in, the information you used this specific plugin for.

Please note that we do not have any control of the information collected via plug-ins by social media. When it comes to such information, we do refer you to the terms for the respective social media. We encourage you to keep informed about the purpose of, and the scope of, the collection of information being done via social plug-ins. You can block social-plugins in the settings of your web-browser.


We can use, store and share your information in answers to legal requests. (as example in search, court order, summons or similar), or when it is necessary for the discovery or prevention of criminal activity. This is being done to protect ourselves, you and other users. This could mean that the storage is done as a part of the investigation if we do believe that it is necessary in order to comply with applicable law.
Information that we get from you when you use the website, can be used and stored during a longer time-period than required for other purposes when the information is subject to legal requests, obligation to law, authority investigations or investigations around violations of our terms or policies, or in other way when preventing damage.


Any changes in this privacy policy the updated version will be published here. If we do material changes, we will also contact you to get your consent.


Processing of your personal data according to this privacy policy and your use of our websites services is regulated by Swedish law. Disputes will be handled in Swedish public court with Stockholms tingsrätt as first instance, if not required otherwise by law.


You are entitled to contact us if you want information about the information, we have about you, to request corrections or to object or request the deletion of your information. You can do this by contacting us at actofcaring AB. You may at any time withdraw your consent. A revocation does not affect the legality of the treatment before the consent was revoked.

If you have questions regarding your personal data you can always contact our personal data controller at

actofcaring AB, a Swedish company with company organization number 559210-8053 is responsible, as controller, for the processing of the personal data on this website.