OUR WAY
CLEAN CLEANING
BUT CARING IS KEY
At Act of Caring we always strive to make products with natural and organic ingredients and using minimum virgin materials.
However, we will always prioritize making an effective formulation that serves it purpose – a reason to be.
WE WISH TO INSPIRE
WE DON’T BLAME,
WE ENCOURAGE
Individually we can all be part of a transformation of mindset regarding the products we buy and how we care for them.
If we can make them last longer & stay beautiful, we are as individuals’ part of a paradigm shift.
"Buy less. Choose well.
Make it last.”
Vivienne Westwood
OUR MANIFESTO
In our everyday life we use and are surrounded by different objects – screens, IT gears, leather goods, sneakers, toys, furniture and odd things…
Maybe we bought a new marble table or perhaps we renovated our kitchen or got this beautiful old wooden chair from our grandparents with leather details.
We need to cherish our things we love and make them last.
We are a group of people from Sweden – nature lover, t-shirt collector, cat owner, vintage nerd, Paris-living, soccer coach, garden geek, surf addict, you name it – and we want to show a way on how to care for all our things we collected over the years.
We believe in next generations, heritage (legacy) and about slowing down.
Imagine our things as a growing plant – if we spend time, taking care and giving it water it’ll remain beautiful. Would this inspire you to spend more time in care routines and choosing the right care product?
If you walk an extra mile, it is possible to produce natural care products that are non-toxic, life-styled and designed, that will make you love caring for your things and your home.
This is what we do.
Products that are meaningful, transparent and joyful.
The Act of Caring product will be your silent best friend in your bag, in your home or at your office that cares for your everyday life!
Let’s change the scenery!
Never stop Caring.
Join AOC!